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What I learned was, if I wanted to supply my customer with a top quality logo. I needed to initiate with something of value. Even if it meant having to hire an artist to recreate the drawing, it was worth the effort. Having a quality image to work from made coloring the difference in the world when digitizing the design.
Why Your Artwork Is Garbage
Most of our clients (and I suspect yours too) dont realize that you may not be able to achieve the same look, as compared to what they see on a print out. Depending upon the application an image might need to be altered to allow for a better representation. Of course we shouldnt expect our customers to understand this matter, after all thats why they come to us.
Youve heard the phrase garbage in, garbage out! Its also true when they say What You See Is What You Get! The acronym's WYSIWYG!
One of the coloring page helpful tips I received early on in my career was to suggest my customer return to their printer (person or company who created their business cards or letterhead) for crisp, sharp artwork. Knowing that if they had a business card in hand, someone would must have the pages artwork on file somewhere within their means. By suggesting to my customer to have their printer forward me the design, it would usually eliminate us having to clean up the image unnecessarily.
I suggest to you, by starting with optimal quality in your artwork, youll avoid putting out the garbage!
Having been in the digitizing logo business now for many twenty plus years, Ive seen virtually all kinds and types of artwork. coloring all want and hope for the camera ready artwork to show up on our desk or computer files. Fact is, we rarely see a picture perfect image and are usually expected to perform miracles on the fuzzy or pixilated design. Even with the update software, some artwork can present a challenge to make ready for certain applications.
When we first started out in the logo business, the exclusively artist was myself. Telling it like it is the best drawing I ever did was in my first dot-to-dot coloring book! When it comes to free hand drawing, I look to others with the God given talent. The solution? I paid a visit to our local college and also phoned the high schools in our area, looking for artists. There were many each people I met through this process and I still use two of them in my existing business today! Talk about a gold mine!! These two individuals have spurred on numerous projects and helped grow our company to numerous different levels, developing thousands of coloring page art images and logos for the trade.
